I’m Shannon Ainslie, a professional surf coach based in Jeffreys Bay — one of the best surf destinations in the world — with over 27 years of surfing experience and 21 years of coaching surfers worldwide. I specialize in helping surfers of all levels improve their technique, build confidence, and unlock their full potential through structured, high-performance coaching.

 

I offer in-person surf coaching in Jeffreys Bay, online video-analysis coaching, and international surf retreats. Whether you’re learning to surf green waves, mastering cutbacks, generating speed, nose riding, or stepping into bigger surf, my coaching combines expert technique breakdowns, personalized video analysis, and clear training plans to help you progress faster.

 

My life has also been shaped by surviving two shark attacks and other near-death experiences. These moments inspired my work as a motivational speaker, where I share powerful stories about overcoming fear, resilience, faith, and mindset. I speak at corporate events, schools, surf communities, and conferences worldwide.

 

Let’s take your surfing and mindset to the next level.

 

✔ Want to improve your surfing? [Book a surf coaching session]

✔ Want an inspiring and powerful story for your event? [Inquire about a talk]